"The Middle-Class Paradise" Time Magazine; "Safest Metro Area in the Midwest" FBI Crime Statistics; "Highest Average Credit Score" USA Today; "#23 Best Place to Work in Manufacturing" Smart Asset; "10 Best Cities for Return on Salary" Career Cast; "#1 for Business in Wisconsin, #8 among Small Metro Areas Nationwide" Area Development
Our brand gained national prominence with the original Wausau Insurance (now a division of Liberty Mutual) advertisements: a small town of caring insurance providers using tag lines like “the fishing’s good near Wausau” and “it’s only a stone’s throw to where the deer run”, the campaign grew to be the largest advertiser on a newly-created television series called 60 Minutes. Different from the big city insurers, our brand was symbolized by our historic train depot- a welcoming, frontier home.
In more recent years, Wausau has become the compelling story of a community literally crafted around that model of resourcefulness, of sharing risks and mutual success, and of caring for each other. Every community talks about quality of life and caring citizens, Wausau was literally built by community leaders from the stock of frontiersmen and lumberjacks living their motto of “good people to do business with”.
Wausau is the principal city and transportation hub of Northern and Central Wisconsin and gateway to Wisconsin’s Northwoods. Wausau anchors a growing combined metropolitan statistical area of over 308,000 people. Our expanding businesses remain strong with nationally — and globally — recognized firms in diverse fields including: building materials, advanced manufacturing, healthcare, information technology and insurance.
Wausau’s recently expanded Business Campus now includes over 1,000 acres of commercial and industrial properties, tens of thousands of employees and is home to our Entrepreneurial and Education Center (EEC) incubator with over 30 tenants. Daily more than 200,000 employees work in Wausau.
Wausau is the physical, economic, healthcare, social and cultural heart of Northern and Central Wisconsin. Wausau is home to the largest hospital, largest performing arts theater, and largest public events in nearly 100 miles. Our thriving Wausau River District is alive with local and national retail, entertainment and major offices surrounding our landmark “400 Block” public square. Our revitalized urban waterfront along the Wisconsin River, dubbed “Riverlife” encompasses more than 16 acres of new mixed use developments along an extensive trail and parkland system and multiple new restaurant, entertainment and office developments.
Wausau is one of the state's highest grossing areas for tourism, boasting all-season recreational opportunities that include Wisconsin's largest ski mountain at nearby Granite Peak, one of the nation's premiere curling facilities, outstanding mountain and snow bike trails, an internationally recognized whitewater kayaking course and is host to the Olympic-style Badger State Games. Annually millions of visitors enjoy all that Wausau has to offer.
Wausau is proud of a long track record of public-private partnerships for development which includes many successful Tax Increment Financing (TIF) supported projects, support for business incubation and entrepreneurship and development programs like our Live It Up homesteading program which provides no interest loans for employees to purchase homes. The City along with our business leaders and local foundations are committed to quality economic development and proactive redevelopment as partners, we welcome you Home to Wausau.